I am an architect and people movement specialist working at the intersection of spatial analysis, design strategy and behavioural insight. My work focuses on understanding how people move through, experience and interact with buildings and urban environments - and translating that understanding into clear, evidence-based design decisions.
I currently work as an Associate at Space Syntax in London, where I lead and co-lead movement and spatial analytics projects across cultural institutions, retail environments, infrastructure-led developments and large-scale masterplans in the UK and the Middle East. My role combines analytical rigour with strategic advisory work, often acting as the bridge between technical analysis, architectural design teams and client decision-making.
My interests lie in both crowd dynamics and everyday movement behaviour. I am particularly drawn to building and masterplan scale projects, where flow, density, visibility and spatial configuration directly shape user experience and operational performance. Recent work has explored crowd management strategies, visitor behaviour modelling, and the influence of layout and object placement on attraction, dwell time and economic performance in cultural and retail settings.
My approach integrates multiple forms of analysis - including spatial configuration, visibility graph analysis, observational studies and behavioural insight - particularly in contexts where data may be limited or uncertain. I am interested not only in modelling movement, but in critically examining the assumptions behind it and ensuring analytical outputs translate into tangible, workable guidance.
I hold an MSc in Space Syntax: Architecture & Cities (Distinction) from The Bartlett School of Architecture, UCL, and a Bachelor of Architecture from the Lebanese American University. I am a registered architect in Lebanon.
Before moving to the UK, I practiced as an architect and lighting designer in Lebanon and Kuwait, working across residential, commercial and infrastructure projects. Following the Beirut explosion in 2020, I led a multidisciplinary team of architects and engineers to coordinate the reconstruction of approximately 50 damaged homes - an experience that deeply shaped my understanding of the social responsibility of design.